the Instant Case
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the Instant Case, Personal blog for Bryn Davies. Law, software, gaming.
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This flavour is derived from "Easy-Kubrick" for Blosxom by Michael Calleia, based on Sivert's version for Textpattern, based on Michael Heilemann's original for Wordpress.
Wed, 30 Jul 2008
Annoying Chinese Advertisement
Hengyuanxiang, a leading Chinese wool producer and clothing retailer, is a major sponsor of the Beijing Olympics. And this is not the first time the company has caused Olympic-related friction.
This year it was forced to pull a commercial described as "the most excruciatingly annoying ad on Chinese TV".
"When they first saw the ad, some people thought their TV sets were broken," The Wall Street Journal reported.
The 60-second commercial promoting the Olympic sponsorship deal featured what the newspaper described as a "squeaky girl's voice [that] chirps out a triplicate list of each of the 12 animals in the Chinese zodiac, interspersed with repetitions of the company's slogan by an adult voice".
The newspaper said the ad was so bad that other advertisers using the same TV channel complained because viewers were changing stations as soon as the spot appeared.
-- The Age